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Rockin' Responsibly

Legendary drummer Mick Fleetwood kicks off this year's Energizer® EZ Change® It's Hip to HearTM Program by hosting the "World's Quietest Concert" at the Rock and Roll Hall of Fame.

ST. LOUIS — After years of entertaining the baby boomer generation, rock musician Mick Fleetwood is now drumming out an important message for his fans' hearing health — how to keep rockin' responsibly.

The "It's Hip to Hear" program put on what was dubbed the "World's Quietest Concert" with the help of Mick Fleetwood, famed drummer of Fleetwood Mac.

The Fleetwood Mac icon and Rock and Roll Hall of Fame inductee is teaming up with the popular hearing aid battery manufacturer to kick off this year's Energizer® EZ Change® It's Hip to HearTM program. Fleetwood launched the national cause-related initiative on April 18 at the Rock and Roll Hall of Fame and Museum. The program educates baby boomers and music fans about the importance of hearing loss prevention and treatment, offering practical, everyday solutions to preserving hearing health.

"Having spent my career behind a drum set, I know how hazardous noise — including music — can be to your hearing," said Fleetwood. "But musicians aren't the only ones affected by hearing loss; there are millions of baby boomers who have experienced some form of damage. That is why I'm encouraging people to listen to loud music responsibly, so they can hear it for years to come."

Although hearing loss is an issue baby boomers are often quick to dismiss, they have more reasons now than ever to acknowledge it. After spending decades at rock concerts, listening to blaring car stereos and enjoying the newest home theater systems, boomers are feeling the effects of hearing loss, which are often cumulative, permanent and, in most cases, irreversible.

Despite the fact that more than 16 million boomers have some degree of hearing damage, only one percent of this group cites hearing loss as a health concern, according to a survey conducted by Energizer. The reality is that there are more baby boomers age 46-64 with hearing loss than there are people over the age of 65 with this condition, and there is 26 percent more hearing loss among baby boomers than in previous generations.

"As a hearing health professional, I witness how detrimental hearing loss is to an individual and his or her family," said Pam Mason, director of Audiology Professional Practices with the American Speech-Language-Hearing Association (ASHA). "We're thankful to Energizer for urging people to ‘tune in’ to this health issue with everyday practices that can help prevent hearing loss. The It's Hip to Hear campaign makes the issue of hearing loss relevant by appealing to the boomer generation's love of music and technology."

The kick-off concert featured a special performance by an up-and-coming rock band called the Eagles of Death Metal.

To turn up the volume on responsible listening and reach out to an even broader audience, Energizer EZ Change is producing the world's quietest concert. Hosted by Mick Fleetwood at the Rock and Roll Hall of Fame and Museum, the event features a special performance by an up-and-coming rock band called the Eagles of Death Metal. The concert audience will hear the band's live vocals and music simulcast through portable FM radio headsets, rather than speakers or amplifiers used in traditional concerts.

http://www.energizer.com/products/ezchange/feature_article_baby_boomers.aspx
http://AA.advanceweb.com/Newsletter.htm

 

 





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